Atínale al precio

Atínale al Precio (Get the Price Right) is a Mexican game show based on The Price Is Right that has aired in two separate runs on Televisa, both hosted by Marco Antonio Regil. The format is similar to the American version of the show, featuring many pricing games that have also appeared on that version.

Atínale al precio
Created by	Bob Stewart
Developed by	Grundy (1997-2000) Fremantle (2010)
Presented by	Marco Antonio Regil (1997-2000, 2010)
Narrated by	Jaime Kurt (1997-1999) Rubén Aguirre (2000) Héctor Sandarti (2000) Julio César Palomera (2010)
Country of origin	Mexico
Original language	Spanish
No. of episodes	c. 900
Production
Production locations	Televisa Studios Mexico City, Mexico
Running time	60 Minutes
Original release
Network	Canal de las Estrellas
Release	1997 (1997) – 2000 (2000)
Related
The Price Is Right (1972-Present)

1997 version

The show

This version borrowed many elements from the American version (from set, game styles and a salsa arrangement of the U.S. main theme). Regil was pointed out by American host Bob Barker in the VIP of the audience of a U.S. episode in 1997 and was a candidate to host the American version during the 2007 tryouts. This show also included a light border in its intro, a la the U.S. show, but other elements were borrowed from the British version, like in-show sponsorship and a car in the Showcase Showdown.

One Bid

The four players in Contestants' Row compete in a One Bid qualifying game to determine which contestant will play the next pricing game. A prize usually worth MXN$2,500 or less is shown and, beginning with the last player to be called down (or the player farthest-left during the first One Bid), each contestant gives a single bid for the item. The order of bidding moves from left to right. Contestants must bid in whole pesos and may not bid the same amount as any player bid previously for that item. The player whose bid is closest to the actual retail price of the prize without going over wins the prize and plays the next pricing game. A bonus of MXN$1,000 is given for bidding the exact price of the item.

If all four contestants overbid, a buzzer sounds before the price is revealed. The host announces the lowest bid, the bids are erased and the bidding process is repeated in the same manner with the contestants instructed to bid lower than the lowest of the original bids.

Pricing games

A total of 48 games were played in rotation:

• A la 1, A las 2, A las 3 (Easy as 1 2 3)
• A lo dado, dado (Dice Game)
• Al Final del Arcoiris (Golden Road)
• 4 Rounds (Punch a Bunch)
• 3 Strikes (Rules in effect in 1997 on US version used with three strikes in the bag; the one-strike rule, adopted in 1998, was not used in this version)
• Cambalache (Switch?)
• Cero A La Derecha (Grand Game)
• Cinco Precios en Busca de un Premio (Five Price Tags, never played for a car)
• Con Melón o con Sandía (Double Prices, the top price represents "Melón" [cantaloupe] whereas bottom price represents "Sandía" [watermelon], rules are to say "Melón" or "Sandía" by both the contestant and audience to guess which price)
• Contra Reloj (Race Game)
• Cuestión Centavos (Penny Ante)
• Dale Al Centro (Bullseye)
• Dame Carta (Card Game)
• De Par en Par (Money Game)
• Dígito Aventura (Any Number)
• ¿Dόnde Quedό La Bolita? (Shell Game)
• Échatelo A la Bolsa (It's in the Bag)
• El Apretón (Squeeze Play)
• El Cofre del Tesoro (Fortune Hunter)
• El Gato Encerrado (Secret "X")
• El Misterio de los Números Perdidos (Mystery of lost numbers, not based in any US game; the contestant is shown a partially filled-in price and two "lost numbers." The contestant must place the "lost numbers" in the correct position to win the prize.)
• El Panal (Spelling Bee)
• El Revoltijo (2 for the Price of 1; played for a four-digit small prize with the first digit already given; likewise, the contestant still can give a choice of the other three for free as well)
• El Tiempo Es Oro (Clock Game, 45 seconds played)
• En la Zona Ganadora (Range Game)
• Engarroteseme Ahí (Freeze Frame)
• Entre Azúl y Buenas Noches (Magic #)
• Escoge Un Par (Pick-a-Pair)
• Hoyo En Uno o Dos (Hole in One or Two)
• Juego de Poker (Poker Game)
• La Caja Fuerte (Safe Crackers)
• La Ganga (Barker's Bargain Bar/Bargain Game)
• La Línea de la Fortuna (Line 'em Up)
• La Llave Maestra (Master Key)
• La Montaña Siniestra (Cliff Hangers, played with grocery items instead of small prizes)
• La Movida (Make Your Move)
• Las Marcas de Marco (Barker's Markers)
• Los Cazadores del Precio Perdido (Pathfinder)
• Número A La Casa (Pick-A-Number)
• Para Un Lado O Para El Otro (Side by Side)
• Plinko (Played with grocery items instead of small prizes)
• Rodar y Rodar (Let 'em Roll)
• Siete de La Suerte (Lucky $even; also existed as "Trece de La Suerte" for cars with 6-digit prices)
• Te Doy Diez (Ten Chances; used wipes-off boards ala UK Bob Warman's show.)
• Tentación (Temptation)
• Toma O De (Give or Keep)
• Uno Arriba o Uno Abajo (One Away)
• Vamos a Gastar (Shopping Spree)

Showcase Showdown (La Ruleta)

The Showcase Showdown was played the same way as on the American version. If the wheel stopped at the MXN$1, the contestant won a bonus prize of MXN$1,000 and a bonus spin. In the bonus spin, if the wheel stopped on MXN$0.05, the contestant won a bonus prize of MXN$5,000; if it stopped on MXN$0.15, the player won a bonus prize of MXN$15,000; and if it stopped on MXN$1, a new car was won. The higher number without exceeding MXN$1 (if nobody spun the peso) went on to the Showcase (known in Mexico as El Gran Paquete); in the event of a tie, the tied players advanced to a one-spin spin-off. The highest number won the place in the Showcase.

If multiple players spun the peso, the bonus spin simultaneously acted as a spin-off; only the spin-off score counted, not the bonus prizes (i.e., if a player spun 15 and won MXN$15,000, it would not beat the second player if their spin was anywhere from 20 to the peso, or 1.00). The highest number again won the place in the Showcase. However, if the bonus spin also ended in a tie, there was another spin-off, but no more money could be won.

A specific two-note buzzer was used when a player lost the Showcase Showdown, regardless of whether or not they exceeded MXN$1.

The Showcase (El Gran Paquette)

The Showcase followed the same rules as the American version when the show aired in 1997, with a 100 peso rule for both showcases (the US version's rule changed in 1998 to US$250, but the rule stayed at MXN$100). The closest bid without going over won the showcase, and won both if their bid came within 100 pesos of the actual price of the Showcase. If there was a double overbid, neither won their showcase.

The show had only two double showcase winners in its original run; the first winner came within MXN$83 of the actual retail price, while the second came within MNX$36.

2010 version

The Show

This version incorporated elements from the American, British, French and Italian versions. Reruns aired from October 4, 2010, until January 21, 2011. The show was sponsored by the supermarket chain Chedraui, and cars were supplied by General Motors; the intro was similar to the French show.

Unlike the previous incarnation, the announcer introduced host Regil before the first four contestants were called on down.

One Bid

The four players in Contestants' Row compete in a One Bid qualifying game to determine which contestant will play the next pricing game. A prize usually worth MXN$6,000 or less is shown and, beginning with the last player to be called down (or the player farthest-left during the first One Bid), each contestant gives a single bid for the item. The order of bidding moves from left to right. Contestants must bid in whole pesos and may not bid the same amount as any player bid previously for that item. The player whose bid is closest to the actual retail price of the prize without going over wins the prize and plays the next pricing game. However, a "cha-ching" sound signifies a perfect bid; whoever gave that exact bid would win a 1,000 peso bonus in addition.

If all four contestants overbid, a buzzer sounds before the price is revealed. The host announces the lowest bid, the bids are erased and the bidding process is repeated in the same manner with the contestants instructed to bid lower than the lowest of the original bids.

Pricing games

A total of 43 games were played in rotation:

• A la 1, A las 2, A las 3 (Easy az 1 2 3)
• 4 Rounds (Punch a Bunch, played with grocery items instead of small prizes)
• 3 Strikes (October 2008 rules with 6-digit cars; first number given free, one strike in the bag)
• 5 Precios en Busca de Un Premio (Five Price Tags, never played for a car)
• Águila o Sol (Flip Flop, first number was given for free)
• Cambalache (Switch?)
• Cambiadero (Switcheroo. Played for a car, three 3-digit prizes, and one 2-digit prize)
• Cero de La Fortuna (Grand Game with seven items, of which five are below the given target price for a top prize of MXN$100,000)
• Con Melón o con Sandía (Double Prices; rules are same as above)
• Contra Reloj (Race Game)
• Contrapeso (Balance Game)
• ¿Cuánto Fue? (Check-Out)
• Cubreprecios (Cover Up)
• De Par en Par (Money Game)
• Dígito Aventura (Any Number)
• ¿Dόnde Quedό La Bolita? (Shell Game, played with groceries instead of small prizes)
• Échatelo A la Bolsa (It's in the Bag)
• El Apretón (Squeeze Play)
• El Cofre del Tesoro (Fortune Hunter; game had been retired from U.S. version at the time)
• El Derroche (Hi Lo)
• El Gato Encerrado (Secret "X")
• El Panal (Spelling Bee, played with groceries in earlier episodes)
• El Tiempo Es Oro (Clock Game, 45 seconds played)
• En la Zona Ganadora (Range Game)
• ¡Está Carísimo! (That's Too Much!)
• Hoyo En Uno o Dos (Hole in One or Two)
• La Caja Fuerte (Safe Crackers)
• La Ganga (Barker's Bargain Bar; game was removed from U.S. rotation at the time; now known as Bargain Game)
• La Llave Maestra (Master Key, played with groceries)
• La Montaña Siniestra (Cliff Hangers, played with grocery items)
• La Morralla (Pocket ¢hange)
• Límite de Crédito (Credit Card; game was removed from U.S. rotation at the time)
• Número A La Casa (Pick-a-Number)
• Para Un Lado O Para El Otro (Side by Side)
• Pasa El Peso (Pass the Buck)
• Paso A Pasito (Step Up)
• Plinko (Played for a MXN$100,000 cash prize, and played with grocery items)
• Rodar y Rodar (Let 'em Roll)
• Tanque Lleno (Gas Money; 2008-09 rules used in that price of car had to be picked first, then the contestant had to discard the four wrong prices)
• Trece de La Suerte (Lucky $even; played with MX$13)
• Uno Arriba o Uno Abajo (One Away)
• Vamos A Mitas (1/2 Off)
• Vienes o Te Vas (Coming or Going)

Showcase Showdown

La Ruleta (Showcase Showdown) followed faithfully to the United States version in the first and second Showcase Showdowns, with the wheel's patterns faithful to the counterpart to the north (100, 15, 80, 35, 60, 20, 40, 75, 55, 95, 50, 85, 30, 65, 10, 45, 70, 25, 90, 5). The bonus for MXN$1 (one or two spins) was worth MXN$1,000. The highest number won the showdown; in the event of a tie, the contestants got one spin each, with the highest number winning the showdown.

The bonus spin was administered in the same way as the original Mexican version. If the wheel stopped on the MXN$.05, the bonus was MXN$5,000. If the wheel stopped on MXN$1, a new car was awarded. If the wheel stopped on MXN$.15, the contestant won MXN$15,000. If the tie involved ran concurrently with the bonus spin, there was another spin-off, but no more money could be won.

At the end of the second Showcase Showdown, the two winners participated in a spinoff to determine the player who advances to the one-player Showcase. There were no bonuses for going MXN$1 in this spin.

Regardless of whether the player was over or under MXN$1, a two-note buzzer sounded if they lost the showdown.

Gran Paquete (The Showcase)

The Showcase was played in the one-player format similar to European versions and the 1994 syndicated version of the show, with the price ranges between MXN$5,000 and MXN$30,000, and whatever the contestant stopped was the range the contestant had to come from the actual retail price of the Showcase without going over to win it. The closest win was MXN$16 from the actual retail price.

Merchandise

A board game based on the 2010 version with Marco Antonio Regil along with La Ruleta (Showcase wheel) on the cover of the box has been released by Fotorama in 2010.