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Baume & Mercier (French pronunciation: [bɔm ˈe mer-sjej]) is a Swiss luxury watchmaker founded in 1830. It is a subsidiary of the Swiss luxury conglomerate Richemont.
 | |
| Company type | Subsidiary of Richemont |
|---|---|
| Industry | Watchmaking, Jewellery |
| Founded | 1830 |
| Headquarters | , |
Key people | William Baume & Paul Mercier (Founders) Michael Guenoun (CEO) |
| Products | Watches, Jewellery |
| Website | www.baume-et-mercier.com |
History
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Baume & Mercier was founded as "Frères Baume" in 1830 by brothers Louis-Victor and Célestin Baume, who opened the watch dealership in Les Bois, a village in the Swiss Jura. The Swiss watch manufacturer established a branch in London in 1851 under the name "Baume Brothers", which led to expansion throughout the British Empire. By the late 19th century, the company had an international reputation, and its timepieces had set accuracy records and won a number of timekeeping competitions.[1][2]
In 1918, company director William Baume partnered with Paul Mercier to found "Baume & Mercier" in Geneva. The firm became specialized in manufacturing wristwatches, particularly models in unconventional shapes. In 1919, Baume & Mercier was awarded the Geneva Seal, the highest international distinction of the time for watchmaking excellence.[1][3]
During the Roaring Twenties, the brand embraced women's emancipation. In the 1940s, Baume & Mercier launched a number of modern watch collections, most notably the 2 Register Chronograph. Early examples of this model with the double-caseback are rare and highly sought after, often fetching more than double the price of a later model.[1][better source needed]
In the 1970s, Baume & Mercier introduced shaped timepieces such as the Galaxie and Stardust models. In 1973, Baume & Mercier presented the Riviera, one of the world's first steel sports watches.[1][4]
Recent history
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In 1988, the Swiss watchmaker joined the Richemont group. Currently, the brand offers the Clifton, Classima and Hampton collections for both men and women, the Capeland collection for men, and the Linea and Promesse collections for women.[1][better source needed] In 2015, Baume & Mercier bolstered its sports watch offerings by entering into a partnership with the celebrated American race carmaker Carroll Shelby International.[5] In 2016 the company sold "Shelby Cobra" models, named for the sports car, in its Capeland and Clifton collections.[6]
Baume
editThe short-lived, downmarket Baume brand was launched on May 15, 2018.[7][8][9] Baume watches were sold exclusively online[10] and assembled in Amsterdam.[11] The brand used Ronda and Miyota movements.[12]
Pricing
editWith an average selling price of between US$2,000 and US$7000, Baume & Mercier watches are in the lower-range luxury watch market.[13]
In 2016, Baume & Mercier began to present more affordable offerings under US$1,000 with the launch of its "My Classima" models, a sub-collection of its Classima collection of classic dress watches.[14]
See also
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References
edit- ^ a b c d e "History". Baume & Mercier.
- ^ Bernardo, Mark. "Baume & Mercier Watches: A Complete History and Guide to the Collection". Teddy Baldassarre. Retrieved 3 November 2023.
- ^ "Baume & Mercier". CAROLLINUM. Retrieved 3 November 2023.
- ^ "Review: Baume Et Mercier Riviera". Watchfinder & Co. Retrieved 3 November 2023.
- ^ "Baume & Mercier Is Now Producing Official Shelby Cobra Watches". Forbes. 16 April 2015.
- ^ "Baume & Mercier adds venom with new sports watch". Europa Star. 27 January 2016.
- ^ "Richemont hopes to lure millennials with new Baume watches". Retrieved August 15, 2018.
- ^ "Richemont bypasses channel with launch of online-only watch brand for millennials". www.watchpro.com. May 16, 2018. Retrieved August 15, 2018.
- ^ Watchonista (May 15, 2018). "Industry News: Baume & Mercier Introduces Start-Up Sister Brand BAUME". Watchonista. Retrieved August 15, 2018.
- ^ "Richemont launches debut watch brand, and it's sustainable: Baume". Lux Magazine. May 22, 2018. Archived from the original on August 16, 2018. Retrieved August 15, 2018.
- ^ Tsao, Tommy. "This Sustainable Watch Brand Has Troye Sivan "Bloom"-ing With Excitement". Teen Vogue. Retrieved August 15, 2018.
- ^ "Introducing: Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group". HODINKEE. Retrieved August 15, 2018.
- ^ "Market Focus USA: No rainbows, but a glimpse of the sun". Europa Star. 12 September 2012.
- ^ "Introducing The Baume & Mercier My Classima Collection, Starting At Just $990". Hodinkee. 20 October 2016.
External links
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