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Patchi is a chocolatier based in Lebanon. Established by Nizar Choucair in 1974, it is distributed across much of the Middle East,[1][2] and also sells chocolate internationally.
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| Industry | Confectionery|Chocolate |
|---|---|
| Founded | 1974 |
| Founder | Nizar Choucair |
| Headquarters | , Lebanon |
| Products | Chocolate |
| Subsidiaries | Patchi Brunei, Patchi Malaysia |
| Website | patchi |
History
editPatchi is traced back to 1974 when Nizar Choucair opened one store on Hamra Street in Beirut, Lebanon.[3] The company expanded to various national markets until 1999 when Patchi started selling in London and Paris. In July 2008, Patchi collaborated with Harrods to produce the most expensive line of chocolates.[4] Patchi also creates chocolates customized to local tastes, events, and festivals.[5] [6] As of 2011, Patchi was regarded as one of the most innovative businesses in the Middle East.[7]
Its founder, Nizar Choucair, died on June 18, 2024.[8]
Products
editPatchi is a luxury brand for chocolate and chocolate gifts. All chocolates are handmade with all-natural ingredients.[citation needed]
The menu is famous for integrating roasted nuts (hazelnuts, pistachios, almonds), Gianduja, orange peel, dried strawberry bits, and more. Recently,[when?] Patchi introduced five new exotic flavors to its menu with Cotton Candy, Cheesecake, and Peanut Butter in some of the recipes.[9]
Availability
edit
Patchi operates in 32 countries, with the Middle East being its largest market.[citation needed]
It operates in Armenia, Azerbaijan, Kazakhstan, Bahrain, Brunei, Canada (online), Egypt, France, Indonesia, Ivory Coast, Jordan, Kingdom of Saudi Arabia, India, Kuwait, Lebanon, Malaysia, Morocco, Oman, Philippines, Qatar, Syria, Tunisia, United Arab Emirates, Ukraine, the United Kingdom, and the United States.[10]
Industrial network and divisions
editPatchi has five factories, located in Lebanon, Saudi Arabia, the United Arab Emirates and Egypt.[citation needed]
References
edit- ^ Patchi.com
- ^ "Patchi - Gourmet Chocolate Gifts".
- ^ "The Brand | Patchi". Patchi. Retrieved 2022-07-09.
- ^ "Harrods to sell £5,000 box of chocolates]". The Daily Telegraph.
- ^ Patchi Unveils its 2011 Chocolate Wedding Collection at the Wedding Salon PR Log
- ^ Lebanese chocolate major Patchi bid to push sales The Hindu Business Line
- ^ "All for the Love of Chocolate". World Intellectual Property Organization. Retrieved 2022-07-09.
- ^ Hadchity, Miguel (June 18, 2024). "Patchi founder and chocolate industry titan Nizar Choucair dies". Arab News. Retrieved June 18, 2024.
- ^ Patchi Introduces New Chocolate Flavors to its Menu
- ^ Patchi World Famous Couture Chocolate Line Launches US Consumer Website MarketWire