Amazon first acquired sports rights in April 2017, when they signed a $50 million deal for the non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers, replacing a previous deal with Twitter.[1] Since then Amazon has acquired exclusive sports rights in 10 countries, including Australia, Canada, Brazil, France, Germany, Italy and the United Kingdom. Premier rights include the Copa do Brasil in Brazil, Ligue 1 and the French Open in France, the UEFA Champions League in the United Kingdom, Germany and Italy, the Premier League in the United Kingdom, the NHL's Monday Night Hockey in Canada, and Thursday Night Football in the United States.
In December 2022, Amazon launched Sports Talk in the United States; a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row.[2] The channel was shut down in October 2023.[3]
Channels
editPrime Video also offers several "channels" for live sports. These channels are separate, non Amazon subscription services, which add a cost on top of Amazon Prime, but, when purchased, can be accessed through Amazon Prime.
In the United States the channels include, MLB.TV (which includes MLB Network),[4][5] NBA League Pass (which includes NBA TV),[6][7] Paramount+ (which includes select sporting events from CBS Sports),[8] PGA Tour Live,[9] Motortrend,[10] MOTV,[11] FuelTV,[12] Max (which includes all sporting events from TNT Sports), Apple TV+ and The Surf Network.[13]
In the United Kingdom the channels include, Premier Sports,[14] Discovery+ Sport,[15] and La Liga TV.[16]
In France the channels include, Golf Channel[17] and Le Pass Ligue 1.[18]
In Brazil the channels include NBA, Canais Globo (which includes SporTV),[19] Premiere (Brasileirão),[20] Combate,[citation needed] Paramount+ (Copa Libertadores and Copa Sudamericana events)[21] and CazéTV.[22]
Current rights
editAustralia
edit- Men's and women's International Cricket Council tournaments (2024–2027)[23]
Austria
edit- Exclusive rights to Wimbledon Championships tennis tournament (2024–2027)[24]
Brazil
edit- Copa do Brasil (2022–2026)[25][26]
- Sub-licensed from Grupo Globo
- Circa 50 matches per season
- Exclusive matches from 1st round until quarter-finals
- Semi-finals and final shown, but also shared with SporTV and TV Globo
- National Basketball Association[27]
- 87 regular season games
- Up to 24 postseason games
- Broadcasts NBA Finals only in Bandeirantes[28]
- CazéTV content Simulcasts[29]
Canada
edit- ONE Championship[30]
- ONE on Prime Video mixed martial arts and muay Thai events (2022–present)
- National Hockey League (2024–2026)
- Prime Monday Night Hockey, sub-licensed from Rogers[31]
- NHL Coast To Coast, weekly whiparound studio show on Thursday nights[32]
- Professional Women's Hockey League (2024–present)[33]
- All games on Tuesday nights
- One semifinal
France
edit- Ligue 1 (2021–24)[34]
- 8 matches per week
- 10 top pick matches and 66 second and third pick matches per season
- Sunday highlight show
- French Open (2021–27)[35]
- 11 "night sessions" matches
- All Court Simonne-Mathieu matches
Germany
edit- UEFA Champions League (2021–2027)[36]
- Tuesday evening matches up to the semifinals
- Exclusive rights to Wimbledon Championships tennis tournament (2024–2027)[24]
India
editItaly
edit- UEFA Champions League (2021-2027)[38]
- 18 Wednesday evening matches up to the semifinals
Japan
edit- Prime Video Presents Live Boxing[39]
- Samurai Japan Baseball[40]
- Rights Shared with Japan Consortium
- Copa America (2024)[41]
- 14 Matches live, rest of matches VOD
Mexico
edit- National Basketball Association[42]
- 50 games per year
Sweden and Denmark
edit- Premier League (2024–2028)[43]
- 38 matches per season
United Kingdom
edit- Premier League[44]
- 20 matches (2019–2025)
- UEFA Champions League (2024–2027)[45]
- One match a week, 20 matches a season
United States
edit- National Football League[46]
- Thursday Night Football (2017–present)
- Black Friday Football (2023–present)
- 1 NFL Wild Card round game (2021–2022, 2025–present)
- 1 preseason game (2022–present)
- Major League Baseball[47]
- Select New York Yankees games in home market only (2021–present)
- National Women's Soccer League (2024–present)[48]
- 27 Friday night matches
- 1 quarterfinal per season
- National Hockey League
- All non-nationally televised Seattle Kraken games in home market only (2024–present)[49]
- Women's National Basketball Association[50]
- 30 regular season Seattle Storm games in Washington state only.
- ONE Championship[30]
- ONE on Prime Video mixed martial arts and muay Thai events (2022–present)
- Overtime Elite[51]
- 20 games
- NASCAR Cup Series (2025–2031)[52]
- 5 races
- Practice and qualifying sessions for the first half of the season
- Premier Boxing Champions (2024–present)[53]
- Distribute pay-per-view events (Amazon Prime subscription not required)
- Exclusively air PBC Championship Boxing events
Global
edit- Women's National Basketball Association (2021–2037)[54][55][56]
- 20 exclusive national regular season games (30 beginning in 2026)
- WNBA Commissioner's Cup final
- First round of WNBA playoffs (begins 2026)
- 7 WNBA Semifinals (begins 2026)
- 3 WNBA Finals (begins 2026)
- National Basketball Association (2025–2037, Canada coverage begins in 2026)[57]
- 66 regular season games (86 in Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland)
- NBA Cup knockout rounds (including semifinals and finals)
- All NBA Play-In Tournament games
- Select first and second-round NBA playoffs games.
- 6 NBA Conference Finals (11 in Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland)
- (6 NBA Finals in Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland)
- Half of all NBA Summer League games
- NBA G League (2025–2037)[57]
- select regular season and postseason games
- Professional Pickleball Association[58]
- 4 live events per year
- PPA World Championship Series
Former rights
edit- Australian Swimming Championships (Global rights) (2021–2022)[59]
- Association of Volleyball Professionals (Global rights) (2018–2020)[60]
- 2023 World Baseball Classic (Japan)[61]
- Seattle Sounders FC (United States) (2020–2022)[62]
- US Open (United Kingdom) (2018–2022)[63]
- Next Generation ATP Finals (United Kingdom) (2018–2023)[64]
- ATP World Tour (United Kingdom)[65][66]
- Third party pay TV provider for Queens Club and Eastbourne tournament (2018–2023)
- All Masters 1000 events (2019–2023)
- Twelve 500 and 250 series tournaments (2019–2023)
- Third party pay TV provider for the ATP finals (2019–2023)
- WTA Tour (United Kingdom)[67]
- 49 tournaments (2020–2023)
Sports Talk
editCountry | United States |
---|---|
Network | Sports on Amazon Prime Video |
Programming | |
Language(s) | English |
Picture format | 720p (HD, variable due to user bandwidth) |
Ownership | |
Owner | Amazon |
Parent | Amazon Prime Video Embassy Row |
History | |
Launched | December 1, 2022 |
Closed | September 31, 2023 |
Sports Talk was a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row offered on Amazon Prime and Amazon Freevee.[68] Launched in December 2022, live programming was aired from 8 a.m. to 8 p.m. eastern time each weekday. Shows on the channel included Bonjour Sports Talk, The Cari Champion Show, Game Breakers, From the Desk Of Master T, The Power Hour, The Greatest Hour of All Time, and The Backup Plan. Notable on-air talent included Ben Lyons, Cari Champion and Rennae Stubbs.[2] The channel shutdown in October 2023.[3]
References
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- ^ a b "Prime Video Announces Sports Talk". Sports Video Group. November 14, 2022. Retrieved August 24, 2023.
- ^ a b "Amazon Prime Video Reportedly Set to End 'Sports Talk' Block". Barrett Sports Media. September 28, 2023. Retrieved November 12, 2023.
- ^ "MLB.TV". amazon.com. Retrieved April 11, 2022.
- ^ Lucia, Joe (July 24, 2024). "MLB Network launches direct-to-consumer (DTC) service". Awful Announcing. Retrieved July 24, 2024.
- ^ "NBA League Pass". amazon.com. Retrieved April 11, 2022.
- ^ "NBA TV". amazon.com. Retrieved April 11, 2022.
- ^ "Paramount+". primevideo.com. Retrieved April 11, 2022.
- ^ "PGA Tour Live". primevideo.com. Retrieved April 11, 2022.
- ^ "Motortrend". primevideo.com. Retrieved April 11, 2022.
- ^ "MOTV". primevideo.com. Retrieved April 11, 2022.
- ^ "FuelTV". primevideo.com. Retrieved April 11, 2022.
- ^ "The Surf Network". primevideo.com. Retrieved April 11, 2022.
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- ^ "Discovery+". amazon.co.uk. Retrieved April 11, 2022.
- ^ "La Liga TV". amazon.co.uk. Retrieved April 11, 2022.
- ^ "Golf Channel". amazon.com. Retrieved April 11, 2022.
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- ^ Mensagem, Meio & (June 7, 2024). "CazéTV passa a fazer parte do cardápio do Prime Video". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved June 13, 2024.
- ^ a b "ONE, Prime Video Reveal Dates For Five American Primetime Events". onefc.com. July 21, 2022. Retrieved August 24, 2023.
- ^ "'Prime Monday Night Hockey' to air NHL games in Canada beginning next season". NHL. April 25, 2024. Retrieved April 25, 2024.
- ^ "'NHL Coast to Coast' debuting on Prime Video in Canada next season". NHL. June 13, 2024. Retrieved September 4, 2024.
- ^ "CBC Sports to broadcast 17 Saturday PWHL games". CBC. November 14, 2024. Retrieved November 14, 2024.
- ^ "Amazon Scores "Historic" Deal To Stream Ligue 1 Soccer in France". Deadline Hollywood. June 11, 2021. Retrieved April 16, 2022.
- ^ "Amazon Nets Domestic Rights for French Open Night Sessions". sporttechie.com. Retrieved June 5, 2022.
- ^ Cohen, Andrew. "Amazon Will Broadcast Champions League Matches in Germany for 2021-22 Season". Sports Business Journal. Street & Smith's Sports Group. Retrieved April 22, 2022.
- ^ "Amazon Prime Video India Takes New Zealand Cricket Rights – Global Bulletin". variety.com. December 20, 2020. Retrieved August 24, 2023.
- ^ "Soccer-Amazon secures rights to screen Champions League matches in Italy". reuters.com. December 18, 2020. Retrieved April 12, 2022.
- ^ "Prime Video Presents Live Boxing Featuring Tenshin Nasukawa's Boxing Debut Bout Livestreamed Exclusively on Prime Video April 8". press.amazonstudios.com. February 13, 2023. Retrieved August 24, 2023.
- ^ "Amazon Prime Video 井端新監督率いる「侍ジャパン」の全試合をライブ配信 - スポニチ Sponichi Annex 野球". スポニチ Sponichi Annex (in Japanese). Retrieved June 7, 2024.
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- ^ "NASCAR announces historic media rights agreements with FOX, NBC, Amazon and Warner Bros. Discovery". NASCAR.com. November 29, 2023. Retrieved November 29, 2023.
- ^ "PRIME VIDEO AND PBC ANNOUNCE NEW MULTIYEAR RIGHTS AGREEMENT". Premier Boxing Champions. December 6, 2023. Retrieved July 24, 2024.
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- ^ "Amazon Prime Video and the WNBA Announce New 11-Year Media Rights Agreement". Amazon.com. July 24, 2024. Retrieved July 24, 2024.
- ^ "Prime Video and the WNBA Announce Multi-Year Rights Extension". Amazon.com. April 5, 2024. Retrieved July 24, 2024.
- ^ a b "Amazon Prime Video and the NBA Announce Landmark 11-Year Global Media Rights Agreement Beginning in 2025". Amazon. July 24, 2024. Retrieved July 24, 2024.
- ^ "Amazon Prime signs on to stream professional pickleball tournaments". CNBC. May 26, 2023. Retrieved August 24, 2023.
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- ^ "Association of Volleyball Professionals Partners with Amazon Prime Video to Deliver Global Coverage of AVP Pro Beach Volleyball Tour". Business Wire. December 14, 2017. Retrieved January 19, 2024.
- ^ "Japan's 2023 World Baseball Classic games picked up by Amazon in domestic market". sportspromedia.com. January 26, 2023. Retrieved August 24, 2023.
- ^ "Amazon Prime Video to carry Seattle Sounders matches in new deal through 2022". mlssoccer.com. August 18, 2020. Retrieved August 24, 2023.
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- ^ "Amazon wins exclusive rights to WTA in four-year deal, Prime Video to be the home for tennis in the UK and Ireland". NFL.com. Retrieved April 12, 2022.
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