Utsav Bharat (formerly known as Star Bharat UK) is a European Hindi pay television channel owned by The Walt Disney Company India subsidiary of The Walt Disney Company.[1]

Utsav Bharat
CountryUnited Kingdom
Broadcast areaEurope
NetworkDisney Star
HeadquartersSouthall, London
Programming
Language(s)Audio:
Hindi
Subtitles:
English
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerDisney India
Sister channelsUtsav Plus
Utsav Gold
History
Launched22 January 2021; 3 years ago (2021-01-22)
ReplacedStar Bharat
Availability
Streaming media
Hotstarhotstar.com

History

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In November 2006, Star One, along with Star Gold, launched in the UK on Sky.

Star One was rebranded as Star Life OK in May 2012. It was then rebranded again on 28 August 2017 as Star Bharat.[2]

On 30 December 2020, Disney announced that the ‘Star’ branding would be replaced with ‘Utsav’ in 2021, as the Star branding was moved to STAR on Disney+.[3]

Utsav Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality show Swayamvar - Mika Di Vohti. The new slogan was Dil Deke Dekho Zara (Give Your Heart and See).[4]

The Channel had a revamp on the 26 September 2023.

Programming

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The channel line-up consists of family dramas, crime, romantic and television films. It also broadcast shows which are exclusive to Utsav Bharat viewers, Hindi Bollywood movies and movies dubbed in Hindi.

The channel along with Utsav Plus launched a programming block Star Zaika.[5]

‘Star Zaika’ consists of cooking shows which are aired during different times of the day on both Utsav Plus and Utsav Bharat.

The Channel had a revamp once again on the 26 September 2023.

Premiere Show
15 January 2024 Shaitani Rasmein
10 June 2024 10:29 Ki Aakhri Dastak

Utsav Bharat exclusives

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Year Show Notes
2017-present Savdhaan India Rerun
2023-present Chef’s Special
Mummy Ka Magic
Jiji Maa
2024- Present Ishqbaaaz
Yeh Rishtey Hain Pyaar Ke
Nazar
Dil Sambhal Jaa Zara

References

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  1. ^ "Star India launches new channel, STAR BHARAT - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Archived from the original on 30 January 2021. Retrieved 15 November 2019.
  2. ^ "Life Ok rebranded as Star Bharat, may start from 15 August". Indian Television. 21 July 2017. Archived from the original on 13 August 2019.
  3. ^ Palmer, Roger (30 December 2020). "Disney Renaming Star Channels In The Netherlands | What's On Disney Plus". Archived from the original on 4 October 2021. Retrieved 25 January 2021.
  4. ^ "Star Bharat unveils new brand identity- 'Dil Deke Dekho Zara'". Adgully. 26 July 2022. Archived from the original on 2 August 2022. Retrieved 2 August 2022.
  5. ^ Baddhan, Raj (11 April 2018). "Star TV UK to launch food strand 'Star Zaika'". Archived from the original on 7 June 2021. Retrieved 7 June 2021.