"Jump" is a song by American rapper Lil Durk in collaboration with late fellow rapper King Von and featuring Chicago rappers Booka600 and Memo600. It was released on March 3, 2021, as the sixth and final single from Only The Family's fourth compilation album, Loyal Bros (2021). Two days ahead of the album's release.[1][2] "Jump" debuted and peaked at number 9 on the US Billboard Bubbling Under Hot 100 chart.[3]
| "Jump" | ||||
|---|---|---|---|---|
 | ||||
| Single by Lil Durk, King Von, and Booka600 featuring Memo600 | ||||
| from the album Loyal Bros | ||||
| Released | March 3, 2021 | |||
| Genre | Drill | |||
| Length | 3:12 | |||
| Label | ||||
| Songwriter(s) |
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| Producer(s) | Jenu McLucas, RMG Nu | |||
| Lil Durk singles chronology | ||||
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| King Von singles chronology | ||||
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| Music video | ||||
| "Jump" on YouTube | ||||
Background
editLil Durk and his collective, Only The Family, released their album "Loyal Bros." The album features collaborations with notable artists such as Lil Uzi Vert, Tee Grizzley, EST Gee, and Foogiano, among several others.[4]
King Von, which was a member of Lil Durk's "OTF" (Only The Family) collective, died on November 6, 2020. Despite his untimely death, he had recorded a verse for "Jump," one of the main tracks featured on the album. The cover art of "Loyal Bros" album pays homage to the late King Von himself and to the late OTF Nunu, Durk's cousin. Prior to the tape's and track release, Durk acquired a set of Von memory tags designed by New York-based jeweler Izzy of NYC Luxury Co. The rapper showcased these designs on Instagram, which Izzy described as a "30 pointer tennis chain" adorned with "all VVS E color stones."[1]
In addition to "Jump", King Von also contributes verses to the tracks "Me and Doodie Lo" and "Out the Roof" on the tape.[1]
Composition
edit"Jump" serves as the invigorating opening track of the tape, featuring Lil Durk, Memo600, Booka600, and a captivating verse from the late King Von. This minor key ballad encapsulates the brotherly camaraderie that defines OTF. The song serves as a mission statement for the entire tape, with Durk, Memo, and Booka exchanging bars that emphasize the importance of loyalty and their commitment to creating music for those entrenched in difficult situations. Booka600 and Memo600 initiate the track with a seamless give-and-go verse, demonstrating their complementary mindsets and chemistry. Following their performance, King Von and Lil Durk conclude the song with impactful verses. King Von's full-length verse stands as the centerpiece of the song, showcasing one of his legendary narratives about the consequences of misplaced trust.[5][6]
Music video
editDirected by Crownsoheavy, the video for "Jump" is divided into two distinct parts, seamlessly intertwining the narratives. One segment features Booka and Memo celebrating their achievements at an apartment party, surrounded by money, women, and red cups. As the party unfolds, Booka departs to deliver money to King Von, creating a bittersweet moment in the clip. Meanwhile, King Von engages with a supplier during what appears to be a business deal. As the currency changes hands, Lil Durk nearby, rapping his verse from the backseat, adds major cinematic elements and storytelling in the video while showcasing his jewelry and cruising in his newly acquired Rolls Royce. This juxtaposition highlights the contrast between the lively gangsta house party and the tense midnight rendezvous between two jittery gangs.[5][7]
Charts
edit| Chart (2021) | Peak position |
|---|---|
| US Bubbling Under Hot 100 Singles (Billboard)[8] | 9 |
References
edit- ^ a b c "Lil Durk and the OTF Crew Drop 'Loyal Boys' Compilation Mixtape". March 5, 2021. Retrieved March 14, 2024 – via Complex.
- ^ "KING VON POSTHUMOUSLY REUNITES WITH LIL DURK ON ONLY THE FAMILY COMPILATION TRACK 'JUMP'". March 5, 2021. Retrieved March 14, 2024 – via HipHopDX.
- ^ "Chart History - Lil Durk". March 20, 2021. Retrieved March 14, 2024 – via Billboard.
- ^ "Lil Durk, King Von, Booka600, and Memo600 unite as Only The Family on "JUMP"". March 3, 2021. Retrieved March 14, 2024 – via Revolt Tv.
- ^ a b "Lil Durk And King Von's 'Jump' Video Highlights The OTF Crew Chemistry". March 16, 2021. Retrieved March 14, 2024 – via Uproxx.
- ^ "Lil Durk & Only The Family Share the Tracklist for Loyal Bros, Out Friday March 5th OTF Shares "JUMP," the Tape's Opening Track, Featuring Durk, King Von, Memo600 & Booka600". March 3, 2021. Retrieved March 14, 2024 – via Audibletreats.
- ^ "Lil Durk's New 'Jump' Music Video Features King Von". March 15, 2021. Retrieved March 16, 2024 – via SOHH.
- ^ "Lil Durk Chart History (Bubbling Under Hot 100)". Billboard.