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Lossa Engineering is a custom motorcycle manufacturer based in Long Beach, California. Founded in 2007 by Jay LaRossa, it specializes in café racers based on Japanese, Italian and British motorcycles from the 1960s and 1970s.
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| Industry | Custom motorcycles |
|---|---|
| Founded | Long Beach, California, 2007 |
| Headquarters | Long Beach, California , U.S. |
| Owner | Jay LaRossa |
| Website | www |
Lossa Engineering
editLossa Engineering creates made-to-order motorcycles and does restoration and customization of vintage motorcycles. In-house work includes custom fabrication, motor work, paint, and upholstery. Buyers include Jason Lee.[citation needed]
Jay LaRossa
editThe owner of Lossa Engineering, Jay LaRossa was born in San Fernando Valley, California, on September 9, 1970. Both sides of his family owned motorcycle dealerships in Southern California. LaRossa grew up customizing cars and anything with wheels. He opened his first business customizing cars and trucks in 1998 and quickly gained worldwide recognition with vehicles appearing in magazines from US to Japan. Jay's shop built several high end vehicles for large aftermarket companies to be displayed at the yearly SEMA Show. Around 2007 Jay started to focus on motorcycles. Due to the love of Café Racers, he decided to build his first one from scratch. Along the way he has taught himself how to do many things including paint and bodywork, custom fabrication, engineering components from scratch, motor work and upholstery.
He has appeared on the first aired episode of Monster Garage, "White Trash", and then worked for Jesse James at West Coast Choppers before starting his second business venture, Lossa Engineering. Jay and his shop Lossa Engineering will also be featured in an upcoming TV series (airing October 1, 2010) focused solely on Café Racers and the lifestyle.[needs update]
Media
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Lossa Engineering's motorcycles have been featured in several magazines including Café Racer and Iron Horse in the US as well as Cafe Racer Magazine in the UK. Their bikes have also won several awards at shows including a 1st place award at the Grand National Roadster Show in Pomona, California. Several bikes have also been featured at the Long Beach International Motorcycle Show.
Notes
editReferences
edit- Pinchin, Gary (24 December 2009), Retro café: Lossa Hondas, retrieved 2010-05-02
- "Jason Lee's CB160 Honda", Cafe Racer, no. 4, Spring 2009, archived from the original on 2010-05-25
- Bostrom, Eric (September 17, 2012), "Time Warp; A four-cylinder tribute to Number Nine's title-contending Triple", Cycle World
- Oldland, Ashleigh (August 17, 2011), "Area Man Revamps Café Motorcycles", The Gazette, Long Beach, California
- Lichter, Michael; d'Orleans, Paul (June 15, 2014), Cafe Racers: Speed, Style, and Ton-Up Culture, MBI, pp. 84–85, ISBN 9781627882002
External links
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