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Lucky Me! is a Philippine instant noodle brand owned by Monde Nissin.[1]
 Logo since 2021 | |
| Product type | Instant noodles |
|---|---|
| Owner | Monde Nissin |
| Country | Philippines |
| Introduced | November 1989 |
| Markets | Worldwide |
| Tagline | Happy We! |
| Website | www |
History
editOn November 1, 1989, Monde Denmark Nissin Biscuit Corporation (now Monde Nissin) entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in beef and chicken variants. Eventually, these became their fastest-selling products. 1991 saw the introduction of Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. It was then followed in 1995 by Lucky Me! Supreme in La Paz Batchoy flavor, marketed as the first Filipino dish-flavored no-cook cup noodles, and Lucky Me! Special (now split into True to Taste and Pasta) in 2009, which consists of noodles based on local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun.
Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.[2]
On July 8, 2022, multiple countries in Europe as well as Taiwan issued health warnings regarding Lucky Me! products due to the reported presence of ethylene oxide, resulting in recalls in several countries.[3] Monde Nissin denied the claims, stating that the products are FDA registered and comply with food safety standards.[4]
Logo, text, and packaging
editLucky Me! Instant Mami
editWhen it was first introduced in 1989, the packaging for those two flavors (red for chicken and blue for beef) were the color of the flavors in the background, and on the white part for those flavors were four cows for the beef flavor and four chickens for the chicken flavor, both of them were cartoonized.
In 1999, those animals below the wordmark were replaced with the noodles, but the animals in turn moved as the Patten to the background of the packaging. When Lucky Me! logo changed in 2002, most of the elements from the 1999 series retained.
The current packaging is a cooked noodle in the left placed on a bowl facing to the point of view to the noodles and the wordmarks "Lucky Me!" and "Beef na Beef" and "Chicken na Chicken", depending on flavor that are appeared.
Pancit Canton
editWhen the Lucky Me! Pancit Canton brand was introduced in 1991, the "Pancit Canton" wordmark was set in Helvetica Condensed and the text was slanted. This was used until 1998. In 1998, the wordmark changed its font to TW Cen Condensed Black and became italicized. It was aligned in horizontal position. This version of the text was used from 1998 to 2010. In 2002, the Lucky Me logo was changed.
The text has been reverted to non-italic one after 12 years in early 2010 and changed its font for the third time. In 2018, the logo was slightly modified when the text position of the word “Pancit Canton” was changed from left to center.
The "Pancit Canton" text was again changed in February 2022 replacing the one from 2010 as well as changing from red which is the text's color since the product's launch in 1991 to white, along with the new Lucky Me logo and an overhaul to the packaging.
Between 1991 and 2010, the packaging showed the product appearance below the "Lucky Me! Instant Pancit Canton" and since early 2010, the image of a product is now at the left of the Lucky Me logo and Instant Pancit Canton text.
References
edit- ^ "Lucky Me!". Yummy Kitchen. August 10, 2023. Retrieved January 23, 2024.
- ^ "Lucky Me, is the Most Chosen Brand in the Philippines, Kantar Worldpanel Brand Footprint Reveals". Pana.com.ph. September 15, 2013. Archived from the original on October 3, 2015. Retrieved December 5, 2016.
- ^ "Lucky Me! insists noodles comply with FDA standards after EU, Taiwan recall". coconuts.co/manila/. July 8, 2022. Retrieved October 12, 2023.
- ^ John Viktor D., Cabuenas (July 7, 2022). "Lucky Me! says products safe to eat, ethylene oxide used in treatment of materials". GMA Network. Archived from the original on August 31, 2024. Retrieved July 8, 2022.