Mavi is a Turkish brand of denim and jeans founded in 1991 in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]
 | |
| Company type | Public |
|---|---|
| BİST: MAVI | |
| Industry | Textile |
| Founded | 1991 |
| Founder | Sait Akarlılar |
| Headquarters | Istanbul, Turkey |
Number of locations | New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow |
Area served | Worldwide |
Key people | Sait Akarlılar, Founder Cüneyt Yavuz, CEO |
| Products | Denim Accessories Jeans |
| Revenue |  US$900 million (2023) |
| US$118 million (2023) | |
| US$93 million (2023) | |
| Total assets | US$578 million (2023) |
| Total equity | US$277 million (2023) |
Number of employees | 6,201 (2023) |
| Website | www.mavi.com |
Mavi is a Turkish word meaning "blue".
Retail locations
edit
Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.[1]
Marketing
editCelebrities who wear Mavi include Kate Winslet and Chelsea Clinton.[2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign,[3] and sales increased 50%.[4]
Production
editThe major factory of company is located in Çerkezköy, Tekirdağ Province.
References
edit- ^ a b Corporate, Mavi USA, archived from the original on 2014-05-21, retrieved 21 May 2014
- ^ "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
- ^ Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
- ^ Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013