Wikipedia

SBS PopAsia

SBS PopAsia is an Australian digital radio station that broadcasts music, most notably from East Asia and Southeast Asia, on digital radio, online and on mobile devices.[1] The station originated as a two-hour segment on SBS youth radio programme Alchemy before launching as a stand alone digital radio station in 2010.[2]

SBS PopAsia
Broadcast areaAustralia via DAB+, Digital TV and Online
FrequencyVarious
Programming
Language(s)English
Various
FormatPop Asian Music
SubchannelsSBS Radio
SBS Chill
SBS PopAraby (block on SBS Arabic 24)
SBS South Asian
Ownership
OwnerSpecial Broadcasting Service
History
First air date
January 2011; 13 years ago (2011-01)
Technical information
Licensing authority
ACMA
ClassPublic
Links
Websitesbs.com.au/popasia/

A television program of the same name was also broadcast on SBS and later SBS Viceland from 2011 to 2018, presenting back-to-back Asian Pop music videos.[3] It was hosted by Jamaica de la Cruz until 2016,[4] with Andy Trieu taking over as host until the show ended in 2018.[5]

PopAsia fans are called PopAsians.[6]

History

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SBS PopAsia began as a weekly two-hour segment on the SBS youth radio programme, Alchemy, as the Asian Pop Show.[2] Due to growing popularity and increasing online fan engagement[7] SBS PopAsia was launched as a 24-hour digital radio show in 2010.

In late 2011, a television program of the same name debuted on SBS's main free-to-air television channel in a two-hour timeslot from on Sunday mornings.[8] In 2013, the program was extended to three-and-a-half hours of prime-time broadcast across Saturday and Sunday evenings on SBS Viceland (formerly SBS2).[3] In 2014, it reverted to its original 2 hour timeslot at 9am on Sundays. From 13 March 2016, it changed to a one-hour show on Sundays 10am to 11am on SBS Viceland. PopAsia aired its final episode on 8 July 2018.[9]

Radio

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SBS PopAsia began transmitting in 2010.[7] The station is available on DAB, the SBS mobile application, and channel 307 on Freeview across Australia.[10]

SBS PopAsia hosts a variety of segments and shows on digital radio:[11]

Current segments

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  • Breakfast Requests: Playing fan requests made through Facebook, Twitter or the request phone line.
  • BTS Hit Zone: Broadcasts music from prominent South Korean boy band BTS.
  • C-pop Central: Focuses on Mandopop and Cantopop.
  • Filipino Buzz: Broadcasts mainly OPM and Pinoy pop.
  • Girl Group Alumni: This segment focuses on recent releases, as well as hits, from girl groups.
  • J-pop Nation: Mainly airs recent J-pop releases.
  • K-drama OST: This segment plays music from Korean drama soundtracks, including classics as well as new releases.
  • K-Wave: Mainly airs music from South Korea.
  • V-Pop Vibes: Focuses on V-pop and other music from Vietnam.
  • PopAsia Party: Every Friday and Saturday night the station plays a variety of upbeat Asian pop music for a party atmosphere.
  • SBS PopAsia's Top 30 Countdown: This segment counts down the most popular Asian pop songs of the week.
  • Sunday Night J-rock: Airing on Sunday nights, this segment is dedicated to Japanese rock, metal and other heavy music.
  • The Anime Hour: Airs theme tunes from anime.
  • The Old School Arvo: Plays past music from various artists.
  • We Love Boybands: Mainly airs music from Asian boy bands.

Former segments/shows

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Beats & Bars: Hip-Hop

An hour of hip-hop, rap and R&B music encompassing Asian countries including South Korea, China, Japan, Vietnam, Malaysia, Indonesia and more.

Boyband Friday

SBS PopAsia formerly aired music from boy bands for the entire day every Friday.

The New Music Show

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Andy Trieu shares the latest song releases and pop culture news, and also interviews a variety of Asian pop artist

Live@5 Show
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Between 2011 and 2014, fans could tune into the digital radio show between 5 and 7pm where co-hosts Jamaica dela Cruz and MegaMatt would count down the biggest Asian Pop hits in Australia as voted on Twitter and Facebook. The show was replaced by Hashtag Hits in 2014 which introduced a system of live voting through hashtags on Twitter.[12]

Hashtag Hits
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The Hashtag Hits show commenced in 2014. Every weekday, regular votes through Twitter and Facebook finalised the top 8 songs and a challenger. Live voting opened at 4.30pm (AEST) where listeners tweeted or posted on the Facebook wall the #Hashtag of their favourite song from the top 9. The concept of Titanium Status was introduced in June 2014 where when a song has reached number one for eight consecutive days, it becomes titanium.[12] Despite anticipation that EXO's Overdose would be the first song to reach Titanium Status, in fact label mate Super Junior M succeeded with their song Swing. The other Titanium songs included GOT7's A, Beast's Good Luck (three times), Infinite's Last Romeo, Super Junior's Mamacita (two times) and Infinite's Back. All of the songs that have reached Titanium status are from Korean male groups rather than female groups.

Eat Your Kimchi
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YouTubers Simon and Martina or Eat Your Kimchi, had a radio show on SBS PopAsia radio every Friday 7-8pm AEST.[13] They talked about K-Pop and more largely Korean culture. Content covered include issues similar to the TL;DR's on their YouTube channel such as plastic surgery and the FIFA World Cup.

Prince Mak Hour
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Australian member of K-pop boyband JJCC began hosting his own 1 hour radio show from 2015 on Tuesdays at 8pm. He played Asian Pop music and talked about his life as an Asian popstar

Television

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SBS PopAsia
 
Non-stop Asian Pop
GenreMusic
Presented byAndy Trieu
Country of originAustralia
Original languagesEnglish
Chinese
Korean
Japanese
Vietnamese
Bahasa Indonesia
Burmese
Thai
No. of seasons8
Production
Production locationsSydney, Australia
Running time60 minutes
Production companySpecial Broadcasting Services (SBS)
Original release
NetworkSBS (2011–2013)
SBS Viceland (2013–2018)
Release7 September 2011 (2011-09-07) –
6 July 2018 (2018-07-06)

The SBS PopAsia television show launched on 7 September 2011 on SBS, airing 8.30am to 10.30am (AEST) on Sundays.[14] Growing popularity saw an additional episode was added on Mondays at 5pm.[15] With the relaunch of the SBS Viceland (formerly SBS2) channel to focus on younger audiences, SBS PopAsia moved to the channel in 2013 and was broadcast every Sunday afternoon from 4 to 6pm, but was later changed to 9 to 11am. The show aired its final episode on 8 July 2018.

The show was rated PG and hence positioned the show as an accessible, family-friendly television programme.[16] The previous weekend's episode could be accessed on the PopAsia website or on SBS on Demand for 7 days after the episode aired on television.[17]

Audience interaction

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The show debuted by displaying Tweets and Facebook messages at regular intervals throughout the show. However it was replaced by exclusively showing displays real-time audience tweets.[18]

Advertisements

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Advertisements relevant to those interested in Asian culture were sometimes played in the ad breaks. For example, the Korean Tourism Office aired videos such as PSY's "Wiki Korea" tourism project.[19]

Segments

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Three-in-a-row

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The goal of this game was to guess the common theme between the three Asian Pop videos that are shown. Viewers were encouraged to play along by tweeting or posting their guesses. Previous themes included the beach, vampires, swirly lollipops and Australian Asian Pop stars. SBS PopAsia also encouraged viewers to submit their own three-in-a-row.

Double Play

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Every week, the SBS PopAsia gave PopAsians the option of choosing which of two artists should have two of their music videos played in the next episode. The winning artist was chosen through voting on Twitter and Facebook.[20]

PopAsia 101

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PopAsia 101s used to be broadcast weekly on PopAsia. This involved presenter 'PopAgent' Jay K, presenting a different 'PopAsia 101' – a 'super-fast, pop master class' on an Asian Pop artist. These were short featurettes that provide overviews of artist' careers, songs and trivia. The segment is intended to provide viewers with a gateway to engage with the landscape of Asian pop.[21] Popular 101s include on artists Kyary Pamyu Pamyu, 365daband and EXO. PopAsia 101s can be found on the official YouTube channel.

In addition, there are special PopAsia 101s on topics relevant to Asian Pop such as on Flash Mobs and Australian Asian Pop Tours.

Date of release Artist Country that artist is active in Reference
18 April 2012 Super Junior South Korea
23 April 2012 EXO South Korea
29 April 2012 Show Lo Taiwan
6 May 2012 Girls' Generation South Korea
14 May 2012 Perfume Japan
28 May 2012 Kyary Pamyu Pamyu Japan
1 July 2012 Big Bang South Korea
8 July 2012 2NE1 South Korea
24 June 2012 IU South Korea
11 July 2012 miss A South Korea
30 July 2012 CNBlue South Korea
30 July 2012 Scandal Japan
5 August 2012 Psy South Korea
16 September 2012 Yui Japan
1 October 2012 BoA South Korea
8 October 2012 U-KISS South Korea
28 October 2012 TVXQ South Korea
27 December 2012 Rainie Yang Taiwan
11 March 2013 Thanh Bui Vietnam
18 March 2013 Passpo Japan
9 September 2013 Flash Mobs N/A
7 January 2013 Ailee South Korea
29 January 2013 2AM South Korea
25 February 2013 GReeeeN Japan
1 April 2013 Leehom Wang Taiwan
8 April 2013 NS Yoon-G South Korea
17 September 2013 Kara South Korea
10 December 2013 C-Clown South Korea
10 March 2014 Kyary Pamyu Pamyu (re-issue) Japan [22]
7 December 2014 Cyndi Wang China [23]
7 December 2014 Epik High South Korea [24]
7 December 2014 VIXX South Korea [25]
4 April 2016 Taeyang South Korea [26]
  • Date of release is listed as the date that the PopAsia 101 video was uploaded onto YouTube

Interviews

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SBS PopAsia has hosted interviews with Asian Pop bands and artists such as BTS, EXO and Jay Chou and celebrities related to the Asian Pop industry such as YouTube stars Mychonny and Eatyourkimchi.

See Guests and interviewees section.

Video Requests

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In 2012, SBS PopAsia took video requests whereby viewers could post videos on YouTube requesting a song to be played on PopAsia. The video request would then be then be played on PopAsia TV preceding the music video it was requesting.[27][28]

Special episodes

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When holidays and special events occur, SBS PopAsia hosts special PopAsia episodes:

Additionally, when the show first started, PopAsia used to have special episodes for certain Asian Pop artists such as SHINee.

Mobile

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SBS PopAsia also has an official mobile application for both Apple iPhone and Android which can be downloaded for free from the respective platforms. The app's primary feature was the 24/7 streaming of PopAsia's digital radio station and beside each track has a track purchase button. The app also connects users to the PopAsia website and podcasts.

Podcast

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PopAsia podcasts can be downloaded off the Apple iTunes store. and primarily compromises of interviews such as regular chats with blog MyKoreanHusband. Also, there is some non-Asian pop related content such as 'Top 3 movies not to miss in 2014'.

Guests and interviewees

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SBS PopAsia regularly features guests on its TV, Radio and YouTube platforms. The date is in accordance to the date that the interview was uploaded onto SBS PopAsia's YouTube platform and hence may not reflect the original date of broadcast on SBS PopAsia's TV or radio platforms. Where there is not a specific interviewee, SBS PopAsia in general is specified as the interviewee.

Date Country active in Interviewee Interviewer Location of interview Notes Reference
12 November 2011 South Korea SHINee Jamaica dela Cruz Backstage at ANZ Stadium, Sydney SHINee performed as part of the line up for the 2011 K-Pop Music Festival. It was the second time they performed in Australia [29]
5 March 2012 Taiwan Show Lo & Rainie Yang Princess Ania SBS PopAsia studio, Sydney Show Lo and Rainie Yang were in Sydney to shoot a series of online videos for Tourism Australia while Show Lo also filmed 3 music videos. [30]
28 March 2012 South Korea Hanbyul, then-member of LedApple Princess Ania South Korea Conducted through Skype. The interview came a day after LedApple released the music video to their single, 'Sadness' [31]
29 March 2012 Taiwan Lollipop F SBS PopAsia Sydney Lollipop F were in Australia for their first-ever Sydney and Melbourne performances [32]
3 April 2012 South Korea SM Entertainment representatives Princess Ania SBS PopAsia studio, Sydney Artist and repertoire representatives Hanna Cho and Gi-Hyun Kim [33]
19 April 2012 South Korea Jun Won Lee

(YG Entertainment representative)

SBS PopAsia South Korea Jun Won Lee talks about what makes good talent and what happens when you join the YG Family [34]
19 April 2012 Australia DarrenTP & Ice Princess Ania Melbourne, Australia Darren and Ice were finalists in the YG Entertainment BigBang Cover Competition for Bad Boy and Fantastic Baby. [35]
24 April 2012 Taiwan Dream Girls Princess Ania Sydney, Australia Dream Girls were in Sydney to judge a Chinese singing competition [36]
16 May 2012 Philippines Philippine AllStars Princess Ania World Hip Hop Dance Champions, the Philippine AllStars, gave Princess Ania a dance lesson [37]
21 June 2012 Bulgaria Stanislav Ianevski Princess Ania Sydney, Australia Ianevski acted as Viktor Krum in Harry Potter and the Goblet of Fire. Interview took place at SupaNova Pop Culture Expo in Sydney [38]
31 July 2012 South Korea/America Jay Park Jamaica dela Cruz Australia/South Korea Interview conducted via Skype. Was in lead up to his 'New Breed' concert to be held in Sydney and Melbourne later that year [39]
24 August 2012 South Korea NU'EST Jamaica dela Cruz Sydney, Australia NU'EST were interviewed at the 3rd Anniversary of Digital Radio in Australia celebrations at First Fleet Park in Sydney [40]
10 September 2012 South Korea/Australia C-Clown's Rome SBS PopAsia Seoul, South Korea Australian Leader of K-Pop group C-Clown. Talked about the group's name, his responsibilities, inspiration, creeper bee, hamster and pororo. [41]
29 September 2012 South Korea/America Jay Park Jamaica dela Cruz Sydney, Australia Interview conducted backstage at Jay Park's New Breed concert in Sydney, Australia [42]
10 October 2012 South Korea/Australia EvoL's Hayana Jamaica dela Cruz South Korea/ Australia Australian member of Korean girl group, EvoL. She talked about what she misses about Australia, her favourite food are and her favourite Aussie artist. [43]
15 October 2012 South Korea Teen Top Jamaica dela Cruz

& Mega Matt

Seoul, South Korea Conducted in wedding chapel in Seoul. [44]
16–19 October 2012 Australia Janice Petersen Princess Ania SBS PopAsia studios, Sydney; SBS World News Australia presenter, Janice Petersen, conducted a series of interviews with SBS PopAsia about the then-viral YouTube sensation, PSY, in their 'Eye on PSY' series [45]
24 November 2012 South Korea 100% Jamaica dela Cruz Seoul, South Korea Part of a series of interviews that Jamaica dela Cruz and MegaMatt conducted when they were in Seoul, South Korea. 100% were then a rookie group [46]
29 November 2012 South Korea TVXQ SBS PopAsia Seoul, South Korea [47]
1 February 2013 Philippines KenJhons SBS PopAsia SBS PopAsia studio, Sydney KenJhons talked about his debut single, Matinik [48]
14 February 2013 South Korea/America NS Yoon-G SBS PopAsia South Korea/Australia SBS PopAsia asked NS Yoon-G about a typical day in her life [49]
23 February 2013 South Korea/China Super Junior M SBS PopAsia South Korea/Australia They were interviewed on set for their latest music video release 'Break Down' [50]
28 March 2013 Taiwan JPM's Prince Jamaica dela Cruz SBS PopAsia studio, Sydney Prince was interviewed on SBS PopAsia radio ahead of an appearance in Sydney [51]
30 March 2013 Taiwan Fahrenheit's Calvin Chen Jamaica dela Cruz Australia Interview conducted over Skype. Chen, along with Xander (former member of Korean boy band, U-Kiss) were then in Australia to film the movie 3 Peas In A Pod. [52]
30 March 2013 Hong Kong/Korea Alexander (Xander) Jamaica dela Cruz Australia Interview conducted over Skype. Along with Calvin Chen, Xander was in Australia to film his first movie, 3 Peas In A Pod [53]
16 April 2013 Taiwan/America Leehom Wang Jamaica dela Cruz Sydney, Australia Interview conducted backstage of his first concert in Sydney, Australia [54]
5 May 2013 Indonesia S.O.S Jamaica dela Cruz Indonesia/Australia Indonesian girl group, S.O.S [55]
8 June 2013 Indonesia S4 SBS PopAsia Indonesia Indonesian boyband [56]
9 June 2013 South Korea CNBlue SBS PopAsia Big Top Luna Park, Sydney, Australia Interview conducted backstage when CNBlue visited Australia for their Blue Moon World Tour [57]
16 June 2013 South Korea EXO Jay K SM Entertainment, Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea. Interview is about EXO's new album, XOXO [58][59]
23 June 2013 South Korea 2PM Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea [60]
27 June 2013 South Korea LedApple's Hanbyul Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea. This is the second time that Hanbyul has been interviewed by SBS PopAsia [61]
6 July 2013 Vietnam 365daband Jamaica dela Cruz Via Skype. [62]
9 July 2013 South Korea Wonder Boyz Jay K South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea [63]
15 July 2013 South Korea 4Minute Jay K PopAsia studios, Sydney, Australia 4Minute were in Australia for the 2013 K-Pop Cover Contest at UNSW [64]
25 July 2013 South Korea JYJ Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [65]
28 July 2013 South Korea uBeat Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [66]
4 August 2013 South Korea T-ara N4 Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [67]
11 August 2013 South Korea Lunafly Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [68]
12 August 2013 South Korea Boyfriend Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [69]
21 August 2013 South Korea Nine Muses SBS PopAsia Seoul, South Korea Interview about their insightful new documentary "9 Muses of Star Empire" which takes us behind the glitz and glamour of K-pop stars in the making [70]
25 August 2013 Canada/South Korea Eat Your Kimchi Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013
1 September 2013 South Korea LC9 Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [71]
11 September 2013 South Korea AOA Black SBS PopAsia Seoul, South Korea Sub-group of South Korean girl group, AOA [72]
16 September 2013 Japan Perfume SBS PopAsia Japan [73]
18 September 2013 Ireland Jedward SBS PopAsia SBS PopAsia studios, Sydney, Australia [74]
23 September 2013 South Korea Secret Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [75]
27 September 2013 South Korea Xia Jamaica dela Cruz SBS PopAsia studios, Sydney, Australia Xia was in Australia at the time for his Incredible Tour. He was the first K-Pop start to visit PopAsia HQ [76][77]
10 October 2013 South Korea Yiruma Jay K Melbourne, Australia Yiruma played Ailee's 'I Will Show You' on iPad piano [78]
14 October 2013 Australia Justice Crew Jamaica dela Cruz SBS PopAsia studios, Sydney, Australia Justice Crew were interviewed on the Live@5 SBS PopAsia radio show [79]
27 October 2013 South Korea Hello Venus Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [80]
28 November 2013 South Korea JYJ's Jaejoong SBS PopAsia Seoul, South Korea [81]
5 December 2013 Vietnam Anna Truong Jamaica dela Cruz Hanoi, Vietnam Interview conducted while the SBS PopAsia crew were in Vietnam for the ABU Song Festival [82]
22 December 2013 South Korea Beast SBS PopAsia Seoul, South Korea Special Christmas greeting for PopAsians [83]
30 December 2013 South Korea VIXX SBS PopAsia Seoul, South Korea New Year's message for PopAsians [84]
2 January 2014 Indonesia Cherrybelle SBS PopAsia Melbourne, Australia Holiday greeting for PopAsians [85]
18 January 2014 Myanmar Me N Ma Girls SBS PopAsia Myanmar A day in the life of the Me N Ma Girls [86]
10 February 2014 Seoul, South Korea Dal Shabet SBS PopAsia Seoul, South Korea Dal Shabet talk about what inspired their new comeback, BBB [87]
2 March 2014 South Korea C-Clown Jamaica dela Cruz Seoul, South Korea C-Clown talk about the possibility of coming to Australia [88]
4 March 2014 Japan/Malaysia/Australia Che'Nelle SBS PopAsia Japan Shout-out to Australian fans [89]
9 March 2014 South Korea BTOB SBS PopAsia Seoul, South Korea BTOB take time out of their busy 'Beep Beep' promotions schedule to greet PopAsians [90]
12 March 2014 Taiwan Kimberley Chen Jamaica dela Cruz Taiwan Talked about her favourite pop stars and what inspired her music [91]
25 March 2014 Japan Kyary Pamyu Pamyu Jamaica dela Cruz Sydney, Australia Interview conducted while Kyary was in Australia for her first Australian concert [92]
10 April 2014 Taiwan Jay Chou Jamaica dela Cruz Sydney, Australia Press conference while Chou was in Sydney for his concert [93]
19 April 2014 Japan Da-ice SBS PopAsia Japan They explain what their name means, who influences them and see what they have to say to Australian fans [94]
7 May 2014 Thailand Slot Machine SBS PopAsia SBS PopAsia studios, Sydney, Australia Thai rockers Slot Machine performed a special acoustic version of "Kloem" in studio [95]
10 May 2014 South Korea B.A.P SBS PopAsia Big Top Luna Park, Sydney, Australia Backstage interview with Korean boy band, B.A.P, while they were in Australia for their 2014 Live on Earth tour [96]
31 May 2014 Australia Dami Im Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Radio interview with Dami Im [97]
2 June 2014 South Korea Eric Nam Jamaica dela Cruz South Korea Eric nam reveals the Western pop artists he admires, what it was like to interview Miranda Kerr and a special message to Australian fans [98]
2 June 2014 Australia Mychonny Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Answered questions from hat submitted by PopAsians on SBS PopAsia radio show [99]
23 June 2014 South Korea G.Na Jamaica dela Cruz South Korea Talked about how she likes to change concepts & how she ran into Dami Im recently in Korea [100]
20 July 2014 Australia Jeremy Yong SBS PopAsia SBS PopAsia studios, Sydney, Australia Runner-up on Australia's Got Talent Series 6 [101]
31 July 2014 Australia Elly Oh Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Interviewed on SBS PopAsia radio [102]
12 August 2014 South Korea Henry Lau Jamaica dela Cruz South Korea Henry talks about how his new album, Fantastic, differs from his first, what Western artist inspires him and he explains the most FANTASTIC thing that's ever happened to him [103]
20 September 2014 South Korea B1A4 Jamaica dela Cruz Big Top Luna Park, Sydney, Australia Interview backstage at their 2014 Road Trip concert in Sydney, Australia. They were asked what they would really do if they had a "solo day" and what they would be doing if they weren't in B1A4 [104]
9 November 2014 South Korea Super Junior Jamaica dela Cruz South Korea Interview about Super Junior's new album, This is Love [105]
18 November 2014 South Korea Royal Pirates SBS PopAsia South Korea Royal Pirates talk about their new single, Love Toxic, which artists they would most like to work with and how they would survive a zombie apocalypse [106]

Crayon Pop[107] Block B
JJCC's Prince Mak[108]

Former on-air presenters and staff

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Presenter Biography Social media
Andy Trieu Andy Trieu is the current host of PopAsia TV and radio. He is a martial artist and aside from SBS PopAsia has appeared on other Australian TV shows such as Kitchen Whiz. His favourite Asian Pop band is Sistar.[109] Twitter

Facebook

Jamaica de la Cruz Jamaica de la Cruz was the original host of SBS PopAsia TV and PopAsia radio show 'Hashtag Hits'. She was born in the Philippines and came to Australia as an international student. She has an MBA in arts and entertainment management.[110] Her favourite Asian Pop star is Wang Lee Hom whom she was able to interview in 2013 while he was in Australia for his Music Man II World Tour.[111] In 2012 and 2013 she was a co-host for the ABU TV Song Festival. She left PopAsia in 2016. Twitter

Facebook Tumblr

Jay K PopAgent and VJ, Jay K gives a 'PopAsia 101' on a different Asian Pop artist every week. Also popular are his Anime Minutes which are audio tracks which compromise of an approximately minute-long summary of an anime. Occasionally, he interviews Asian Pop artists such as in 2013 when he went on a PopAgent mission to Seoul, South Korea where he interviewed K-Pop groups such as EXO, Lunafly, uBEAT and 4Minute. His favourite Asian Pop band is Girls' Generation.[112] Twitter
MegaMatt MegaMatt is the producer and button pusher at PopAsia. He co-hosted with Jamaica dela Cruz on the 'Live@5' show before it was replaced with the 'Hashtag Hits' show. His favourite Asian Pop star is Kyary Pamyu Pamyu.[113] Twitter

Facebook

Kitty Em Kitty Em is the host of the SBS PopAsia Radio show, J-Pop Nation, which airs 7pm (AEST) on Wednesdays. Her favourite Asian Pop band is Babymetal and her favourite food is edamame.[114] Twitter

Facebook

Dr. J Jamie or 'Dr. J' is PopAsia's Resident DJ and Music Guru. His favourite Asian Pop band is Girls' Generation and his favourite anime character is L from Death Note. Twitter
Shay Shay Shay Shay is PopAsia's resident Asian Pop guru. Her favourite Asian Pop group is BigBang and favourite anime character is Sailor Moon.
 Twitter
Maddy Fryer Maddy is the Executive Producer of SBS PopAsia. She sometimes appears on YouTube videos on the PopAsia channel such as for SBS PopAsia Reaction videos. —
Kevin Kim Kevin is an Australian member of Kpop Group ZE:A. He is a song writer, singer, rapper and dancer, and also a former Arirang broadcaster. Instagram

Twitter

Guest programmers

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Presenter Biography Social media
Eat Your Kimchi Popular YouTube stars, 'Eat Your Kimchi' or Simon and Martina host the Eat Your Kimchi radio show every Friday 7 to 8pm (AEST).[115] Twitter

Facebook

C-Clown's Rome Australian leader of Korean boy group C-Clown, Rome, hosted the K-Wave show on Thursdays @ 7pm (AEST) in 2014. Twitter

Instagram

Patrick Phaiyakounh Winner of SBS PopAsia's inaugural TV Presenter Search Competition held towards the end of 2014. He was a guest co-host for SBS PopAsia[116] —
Prince Mak Australian member of Korean boy group JJCC, Prince Mak, hosts The Prince Mak hour on Tuesdays @ 7pm (AEST)[117] Twitter

Instagram

One Way's Peter Peter hosts K-POP STUDIO on Thursdays @ 9pm (AEST) —
NU'EST's Aron Aron hosts Aron's Hangout on Fridays @ 8pm (AEST)[118] —

Prizes and Competitions

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SBSPopAsia regularly hosts competitions which can be found on their website. Competitions can be won through entering on their website or through phoning their radio show. Prizes include concert tickets (such as to BAP, 2K13 Feel Korea Festival, signed albums and merchandise and overseas trips to Asian destinations.

Concerts and events

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SBS PopAsia continues to be involved in the promotion of Asian acts coming to Australia. In 2011 SBS PopAsia was the official Australian media partner of the 2011 Sydney K-Pop Music Fest which features artists such as SHINee, Girls' Generation and TVXQ.[119] PopAsia has gone on to support acts such as CNBLUE, 4Minute, J-Pop star Kyary Pamyu Pamyu and the inaugural KCON in 2017.

Coverage of concerts

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SBS PopAsia has provided coverage and interviews for the following Asian Pop concerts in Australia:

  • 2011 K-Pop Music Festival[120]
  • NU'EST for the 2012 K-Pop Cover Contest
  • A-Mei Amazing World Tour 2012
  • CNBlue Blue Moon Tour
  • Wang Lee Hom Music Man Tour II[121]
  • 4Minute for the 2013 K-Pop Cover Contest
  • XIA Incredible Concert 2013
  • Crayon Pop 2013
  • Kyary Pamyu Pamyu 2014
  • Jay Chou Opus Jay 2013 World Tour[122]
  • BAP Live on Earth 2014 Tour
  • B1A4 Road Trip 2014

Events

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SBS PopAsia have participated in events such as the Campsie Food Festival in 2011 and 2012.[123] Also, they are regularly involved in events relevant to Asian culture.

Lunar New Year

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  • Chatswood Lunar New Year 2014[124]
  • Sydney Lunar New Year Twilight Parade 2014[125]
  • Boyfriend and JJCC K-Pop Party Carriageworks 2016[126]

Moon Festival

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  • Cabramatta Moon Festival in 2011, 2013 and 2014[127][128]
  • Box Hill Moon Festival (Melbourne) in 2011 and 2013[129]

Impact

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The show is a mainstream acknowledgement of Asian popular music which was previously marginal in Australia due to an emphasis on Western music (Campbell 2010).[3] As it is an SBS program, it has opened up the channel from a traditionally older multicultural audience to Australian youths of all backgrounds.[130]

The show has impacted the accessibility of Asian Pop in Australia. Australia is seen as a small market to consume Asian pop but the program has been able to prove the growing demand for Asian Pop in Australia. This is evident through the increasing number of Asian pop concerts, especially K-Pop concerts in Australia.

As of January 2020, SBS PopAsia has over 1.3 million likes on Facebook, 31 million views on YouTube, 136.9K followers on Twitter, 104K subscribers on YouTube and 43K followers on Instagram.

These platforms have also become an avenue for Australian Asian Pop fans to interact with each other.

SBS PopAsia contributed to the creation of the radio apps, SBSDesi and SBSPopAraby.

Controversy

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Despite promoting itself as an Asian Pop TV and radio show, the majority of music played is from South Korea and specifically from male groups.[citation needed] PopAsia has responded by stating that Korean pop is the most requested genre of music.[citation needed] It has also been pointed out that PopAsia directly violates the charter of SBS.[citation needed]

Awards

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  • Winner of Best Interactive Radio Program award at the Asia-Pacific Broadcasting Union (ABU) Awards in 2012.[131][132]
  • Winner of Advertising and Communication Award and the Grand Award for all categories at the 2012 National Multicultural Marketing Awards[133][134]
  • Finalist for New York Festivals World's Best Radio Programs in the category of Programming Format/Best Alternative Format.[135]

See also

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References

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  1. ^ Spinelli, Sophia. "Media Release - SBS Launches the Pop Asia Show". SBS Radio. Retrieved 5 July 2014.
  2. ^ a b "PopAsia Turns 2 on SBS". TV Tonight. Retrieved 5 July 2014.
  3. ^ a b c Giuffre & Keith 2014, p. 81.
  4. ^ "Jamaica dela Cruz bids farewell to PopAsians". SBS. 22 June 2016. Retrieved 4 July 2016.
  5. ^ "SBS VICELAND unveils programming slate ahead of November launch". SBS. 18 October 2016. Retrieved 8 January 2017.
  6. ^ "SBS PopAsia branches out into television". 18 November 2011. Retrieved 5 July 2014.
  7. ^ a b Giuffre & Keith 2014, p. 84.
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Bibliography

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