'Turtle Wax, Inc. (known simply as Turtle Wax)' is an American manufacturer of automotive appearance (car care) products. The company was founded by Benjamin Hirsch in Chicago in 1941[2] and is currently headquartered in Lombard, Illinois, having relocated from Addison, Illinois in 2024.
| Company type | Privately Held |
|---|---|
| Founded | 1941 (as Plastone) |
| Founder | Benjamin Hirsch |
| Headquarters | , USA |
Key people | Denis John Healy (Executive Chairman) |
Number of employees | 51-200[1] |
| Website | TurtleWax.com |
Products
editAs of 2017, Turtle Wax primarily serves the retail consumer market; the company's primary product lines include cleaning and polishing products for cars including glass, painted surfaces, uncoated metals, leather, wheels, tires, and more.
In 2019, the brand introduced its upmarket "Hybrid Solutions" product range. The line reflects the brand's more technology-forward, premium offerings, with ingredients such as ceramic and graphene additives.
In 2023, Turtle Wax partnered with tattoo and street artist Mister Cartoon to create a new line of products, The Art of Car Care. The line features original hand-drawn labels from Cartoon and unique packaging, as well as products aimed at lowrider owners.
The company sold its Professional Products arm, focused on professional detailer and commercial car wash customers, to Cambridge, Ontario based Transchem Inc. in 2013.[3] Turtle Wax has marketed its cleaning products for non-automotive applications, as well.[4]
Turtle Wax also offers automotive performance chemicals such as engine treatment products and formula oils under the Marvel Mystery Oil and CD-2 brands. Additionally, the company operates full-service car wash facilities in the Chicago Metropolitan area.[5]
References
edit- ^ "Turtle Wax, Inc." Business Week.
- ^ "Turtle Wax, Inc. - Company History". 1996.
- ^ International Carwash Association, "Turtle Wax to sell professional business", Car Wash News, December 21, 2012.
- ^ Elva Ramirez, "It's Not Just a Car Wax ...", The Wall Street Journal, February 8, 2008.
- ^ John Schmeltzer, "Chicago-based car care firm gets new chief, looks to grow", Chicago Tribune, November 2, 2005.
- Turtle Wax, Iran (2020-11-18). "محصولات شرکت ترتل واکس-Turtle Wax | سایت رسمی مراقبت از اتومبیل و جزئیات". ایرانکار فروشگاه (in Persian). Retrieved 2020-11-18.
Further reading
edit- The Spokesman Review
- Boca Raton News
- Fortune
- Star News
- Bangor News
- International Directory of Company Histories. pp. 468–470. (subscription required)
- A Passion for Winning. pp. 43–44.
- The Telegraph
- Crain's Chicago Business