A value meal (not to be confused with a value menu) is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They were common at fast food restaurants.
Meal
editA typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g., french fries) and a soft drink. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with loyalty marketing.[1]
Value meal wars
editIn early 2024, a survey found that in the USA, 80 percent of adults consider fast food a luxury because of price hikes. Adding to unhappiness about pricing policy at peak times, 44 percent of adults surveyed reported that they had been asked for a tip by fast food restaurant staff.[2] In August 2024, it was reported that fast food chains such as McDonald's, Burger King, and Wendy's are reintroducing value meals on their menus.[3]
See also
editReferences
edit- ^ Super-sizing, value meals, and customer loyalty
- ^ Matt Schulz (20 May 2024). "Nearly 80% of Americans Say Fast Food Is Now a Luxury Because It's Become So Expensive". lendingTree. Retrieved 14 September 2024.
- ^ Matt Schulz (28 August 2024). "Why the value meal is making a comeback". lendingTree. Retrieved 14 September 2024.
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